Our Strategy for Corporate Responsibility

As a global telecom player serving more than 195 million mobile subscribers across the world, we strive to maintain exemplary business ethics and corporate responsibility principles in all 14 countries where we operate. These principles define our attitude towards staff, clients and society and set the directions for our corporate responsibility programme development.

Focus areas for corporate responsibility in Russia

Telenor Group supports social and cultural initiatives in the countries of its presence as an integral part of its global growth strategy. As the largest foreign investor in Russia's telecoms sector, Telenor has a long-term corporate responsibility policy in three key areas:

• Sponsoring Cultural Projects. Creating tomorrow’s telecommunications today is a part of Telenor Group’s philosophy. We view communications as an element of art that we strive to develop in its every manifestation. Telenor is the official sponsor of Russia’s Bolshoi Theatre, which combines the country’s outstanding theatre heritage with the most magnificent contemporary opera and ballet. With this sponsorship Telenor unites its art of telecommunications with some of the world’s greatest art.

• Supporting Children and Youth Educational Programmes. We trust that a well-balanced society starts with the all-important development of young people. Our technologies make people’s lives easier, while our educational initiatives help bringing up professionals who will eventually take charge of tomorrow.  

• Sponsoring Projects for Social Integration of Physically-Challenged People. In every country that Telenor Group operates it puts tremendous effort in social integration of people with disabilities. We strive to provide them with opportunities to develop every aspect of their lifestyles. We design and deliver accessible communications products and services. Telenor Group also supports sports events, educational centres and other development programmes. 

Telenor Group received multiple awards in a number of countries for maintaining high standards of corporate responsibility. In 2008 and 2009, Telenor was ranked the top performing mobile operator on the Dow Jones Sustainability Indexes.